Ch. 7 - Business Marketing

While some people think that Tesla Motors is only an automaker, they are also a battery company. Most companies, receive some some of its equipments and parts from Tesla. Tesla sells power train components to other automakers. Tesla is an original equipment manufacturer because, Tesla buys its lithium ion batteries from Panasonic. Tesla Motors decided to setup its own battery plant and is investing billions of dollars on a battery plant that will help expand and produce more lithium ion batteries annually. Also, Panasonic wants to expand its cooperation with Tesla by investing in the gigafactory project.