Ch. 8 - Segmenting and Targeting Markets

Tesla Model S could be mainly divided into the environmental conscious and the technology segments.

Geographic segmentation:
Tesla can market to Europe because most European countries have high gas prices and green-friendly governments and policies. With the use of geographic segmentation, Tesla can rule out countries like Saudi Arabia and Venezuela where gas is cheap.

Demographic segmentation:
Tesla markets its cars to only people who can afford them but in the future they making newer cars to market to the middle class.

Psychographic segmentation:
Tesla can contact people and ask the questions through surveys, to see if they are satisfied with their current cars or if they are looking for alternative cars.