The key to a good promotional mix includes advertising, promotions, events, and public relations.
Promotions include a $7,500 US Federal Tax Credit if you buy a new Tesla car for personal use. Most of there advertising is on the newspapers, magazines, forums and website.Tesla uses media and social hubs such as Facebook and Twitter to inform the public of any new information or events taking place. Tesla Motors spends no money on paid media, but uses earned media in the form of word of mouth and free test-drives. Tesla Motors is covered by media and magazines like Motor Trend. By the media covering them, they raise brand awareness and increase traffic to their website.
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