Ch. 3 - Ethics & Social Responsibility

The main goal of businesses is to make profits. But in order for a company to be profitable it must have a commitment to the continual improvement of the safety of its products. Also, where safety comes first before profits.

There has been many media reports saying how the Model S is dangerous to anyone driving it. Also, how electric vehicles pose greater threat because the battery packs create lithium-ion chemical fire risks. No car is perfect but the media is overhyping the Model S fires. Tesla has made some changes by increased the warranty to cover any incident of battery fire, even if caused by driver error; has increased the speed in which the Model S lowers itself 1 inch for aerodynamic purposes. Model S is one of just a few cars to have ever achieved a 5-star safety rating from both Euro NCAP and the U.S. National Highway Traffic Safety Administration (NHTSA).

Besides safety, Tesla Motors is concern about the impact on the environment. The Model S has zero tailpipe emissions compared to other Internal Combustion Engine cars. The choice is clear.