Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars. With instant torque, incredible power, and zero emissions, Tesla’s products would be cars without compromise. Each new generation would be increasingly affordable, helping the company work towards its mission.

Our vision is to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. Mission Statement: Our mission is not the safety of our vehicles, which can be easily replaced, but for the safety of our customers and the families they entrust to our cars and to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars for all consumers.